High octane from the very beginning.
Motorsport. It’s an obsession.
The Sound, the smell, the colours, the energy.
It triggers something which incites me to create.
A Stand
AGAINST MEDIOCRITY
As do the works of Goethe, Jung, Nietzsche, etc.
Their theories, the victorious stories of characters with great strength who stand up for what they believe in and live their ideals. Those whose goal is to create positive change, the architects of the future who set no limits, who bravely step out from the sidelines, those who defy rules and question authority.
I aim to give these ideas a new form.
Some artists use paint as their medium.
I use clothes.
OVERVIEW
Everything is made in-house by Sally Smallwood, in her workshop in the North East of England, on turbo-charged, industrial sewing machines.
She designs, creates the patterns, samples the garments, re-designs, sources the fabric and trims, samples the fabrics, samples the seams, cuts the fabric, stitches the garments, lovingly packages them and ships them out, all from the workshop.
And it’s all made to order; there is no surplus stock. This helps to greatly eliminate waste and ensures we are being as sustainable and ethically responsible as possible.
It also means each garment is slightly different. As it has been meticulously hand-crafted from start to finish, it has a unique, individual quality. You can bet that no one else in the world has one quite like it!
Wreckreation is an independent label. Which means we are lucky enough to have full control over what we do. We pioneer our own style, rather than adhering to industry trends. It also means we can align our work to our values.
Take a look at The Way Of Wreckreation for our philosophical views and The Story for why WRECKREATION came into existence.
The Way of
WRECKREATION
Learn about our company values.
This is where we question the rules, rewrite them, then break them again.
A rebellion in motion. Or what we like to call wreckreating.
It’s choosing evolution over comfort.
It’s staying true even when it costs something.